Instead of focusing solely on upfront software costs, we recommend evaluating the Total Cost of Ownership (TCO) over 3 years and operational revenue improvements for an objective assessment.

Taking a hotel with around 200 rooms and an Average Daily Rate (ADR) of CNY 600 as an example, the overall value covers four major areas: procurement & implementation, interface & maintenance, labor efficiency and direct sales growth. We advise assessing the total value rather than individual module pricing.

  •  Potential Savings: Reduced expenditure on multiple standalone systems, interface development & joint debugging, manual reconciliation, staff training, legacy system maintenance and patch updates.
  • Potential Revenue Gains: Enhanced membership operations and direct sales performance, higher conversion via private domain channels such as WeChat Mini Programs, consistent implementation of pricing and distribution strategies, and improved repeat business & marketing efficiency powered by comprehensive cross-business data.
  • Results vary significantly across properties. Key influencing factors include property scale, fragmentation of existing systems, number of interfaces, reliance on OTAs, member activity, and additional business lines such as F&B, SPA and long-term rental.